New Balance

DESIGN

New Balance appointed Curious to design, build and manage it’s UK exhibition programme. The new designs first appeared at the London Marathon Expo, leading up to the London Marathon itself. New Balance has a real USP in the running shoe market in that they are produced in half sizes and in varying widths, thereby providing greater comfort. This has been translated visually onto the stand by altering the running track to include lane 3-1/2.