We’ve been working with one of the UK’s largest optical retail businesses to reposition them as an advanced eye care provider as this well known High Street brand moves towards more specialist eye surgeries within clinics. We undertook a full review of the client’s marketing and customer contact strategies which led to the development of ‘A World of Advanced Eyecare’ which supports the brand’s repositioning as the UK’s No 1 laser eye surgery provider and leading eyecare specialist. We’ve reinforced this position and individual campaign messages through TV, Radio, Outdoor, Digital, Press, In-store and collateral.