As one of the largest global hotel operators with a growing portfolio, Curious assisted the Middle East team in creating a newsletter that would support the development team ahead of the UAE’s two most important annual exhibitions – The Arabian Investment Conference and the Arabian Travel Market. The newsletter was created not only to educate prospective investors on Accor and the current situation, both on a regional and global level, but also to introduce three new revolutionary brands sitting within the portfolio. Communicating brand values, features, target market as well as current and future properties, supported by new contemporary imagery, the newsletter proved the perfect platform to introduce the brands to the Middle East market.